It is essential that patients understand and comply with treatment to maximize benefits to their health and wellbeing. However, a number of health education barriers exist, including:
Literacy:
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Over 90 million people have difficulty reading
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Approximately 8 million seniors are limited to below basic literacy skills
Retention:
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The majority of patients do not retain treatment information
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Only 10% of patients retain physician instructions
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Of the 10% that remember, 50% of the information is remembered incorrectly
Artcraft Health Education employs a unique approach to patient health management, creating tools that will
resonate with the patient experience while supporting brand goals.
Our experienced medical writers:
Understand medically and statistically technical information fluently
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Research disease states
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Understand epidemiological and demographic profiles and variables
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Access to scientific and academic resources
Distill pertinent information into a patient-friendly story
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Write at a 4th – 6th grade reading level for easy comprehension
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Create the right content for the right audience
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Regularly interact with patients to better understand the perspective of sufferers